从约翰·兰德里教训：如何2有一个成功启动
尽管所有的创业公司都是独特的，新的合资企业始终面临着一些相同的关键的早期选择，如添加的联合创始人，并采取他们的第一个外部资金的。如果你知道你会改变你如何增加你的风险，其接近这些选择给初创企业取得成功的最佳机会，？刚刚过去的这个星期二，＃How2Tuesdaysmoved from the Blank Center to Luksic Hall to accommodate the large audience forHow 2 Have a Successful Startup.The man of the hour was Babson Entrepreneur in ResidenceJohn Landry，who is a serial entrepreneur, CTO, and investor. Drawing from his decades of experience in the world of tech entrepreneurship, Landry shared the recurring factors contributing to startup successes and failures. This was a How 2 Tuesday event filled with valuable insights, but here are some of our favorite lessons from Landry’s talk:
Best Way to Succeed: Avoiding Failure
兰德里认为，创业公司取得成功的最佳方法是避免失败。他承认，这个建议是出乎人们的创业文献集中在拥抱失败作为一个学习的经验。虽然避免失败听起来简单或明显，兰德里表明我们有许多共同的，但可以避免的陷阱，其处于困境的创业。基于创业研究和自己的经历，兰德里强调，＃1原因初创公司失败是由于缺乏的市场需求。企业家可以按照敏捷开发过程和记忆保持其客户的愿望考虑，而不是滥用时间和资源来开发产品，他们的客户并不需要避免这种命运。
Pitching to Investors? “Tee up the Problem”
As a serial CTO and investor, Landry has seen countless presentations from startups seeking funding from outside investors. He believes that many founders fail to set themselves up for fundraising success when pitching because they forget to take a step back and see things from their investors’ perspective. So what do investors want to see from startups? Building off of the importance of validating your market need, his main advice for pitching success is to “tee up the problem, then present the solution.” From his experience, this is the pitch structure which helps potential investors best understand the importance of your customers’ problem, and how your venture will grow by solving the problem.
“Do Things That Don’t Scale”
为了获得最初的客户验证和牵引，兰德里认为，创业公司应该去，超越了“做的事情，不要规模。”虽然最终的目标是创建一个可扩展的模型，兰德里引用的Airbnb作为发现早期的成功，因为它去加倍努力在纽约市的第一个测试市场成功一个公司，即使这意味着做事，不会扩展为客户该业务增长。这是口字正从这些最初的客户这有助于促进他们的成长迈向旅游行业的标志性现在破碎！
我们希望你能喜欢从兰德里的谈话这些见解，那你整个学期检查了铸坯中心的2级如何周二的事件！10月29日周二，我们将举办2如何在启动的生命与塞缪尔“Mooly” Dinnar，教练与方案的谈判在哈佛大学，麻省理工学院附属研究机构，以及Meedance的创始人协商。注册该活动在https://h2eshipnegotiation.eventbrite.com，并检查了本学期的全部2个星期二如何安排在http://bit.ly/2019h2tuesdays。