2如何带领你的组织的数字化改造
鲁本·拉曼查教授2日如何规定的经历数字化改造企业的框架。
As a result of the COVID-19 crisis, many entrepreneurs have faced difficult pivots over the past few months as they adapt to new social distancing regulations and the changing needs of their customers. One of the biggest trends is the shift online, as more businesses that would not have considered themselves “tech companies” before are now increasingly dependent on the internet to support internal operations and serve their customers. During a virtual How 2 Tuesday talk this spring, Babson ProfessorRuben Mancha他提出为企业过渡到今天的数字化商业环境的建议。以下是我们最喜欢的外卖2如何带领你的组织的数字化改造。
数码领导：According to a McKinsey survey, just 16% of digital transformations resulted in actual performance improvements for organizations. But of the companies Professor Mancha has studied, digital leadership was a key differentiator during successful digital transformations. His framework for digital leadership is focused on three key elements:远景，流程和价值观。据拉曼查教授，“大多数的讨论一直围绕过程，但有一个缺乏重点的愿景和价值观。”作为成功通过他们的愿景和价值观纳入他们的数字化改造公司的例子，拉曼查教授分享了1999年的一封信亚马逊股东的摘录。Two decades before they’d become the ubiquitous tech giant they are today, Jeff Bezos clearly articulated Amazon’s guiding values (“listen to customers, invent on their behalf, and personalize the store for teach of them”) and vision (“our vision is to use [the Amazon.com] platform to build Earth’s most customer-centric company”).
案例研究在数字化改造：除了亚马逊，在众多的行业很多公司都成功地进行数字转换。拉曼查教授三人共同分享企业的案例研究：
拉曼查教授给了巴布森社区成员遵守全球逗留在家中的订单通过WebEx他的＃How2Tuesday谈话。beplay官网体育
- BP使用云计算，分析和机器学习来优化他们的油的分离和减少异常可能导致环境破坏。拉曼查教授认为，这是一个例子数字运算，这是当一个组织能够通过数字化来优化关键业务流程。
- 德国汉莎航空公司is implementing agile development and predictive analytics to create an increasingly personalized customer experience for their airline passengers. Professor Mancha sees Lufthansa’s strategy as数字关系，which is when an organization collects extensive data to improve the experiences of customers, employees, and business partners.
- Philips Healthcareis creating a versatile digital platform to connect health and wellness providers to their patients through the cloud. Professor Mancha says that Philips is harnessing the power of数字网络，which is when an organization uses digital connectivity and technology to exchange maximum value within their business and with their partners and customers.
而这些案例研究代表卓越different aspects of digital transformation, Professor Mancha notes that many businesses can succeed by implementing combinations of digital operations, digital relations, and/or digital networks.
视觉的重要性：With an ever-growing abundance of technologies available to businesses today, what is the right approach to digital transformation? Professor Mancha concluded his talk by sharing the following steps towards creating a clear vision for your venture or organization’s digital transformation:
The Blank Center will continue to support Babson entrepreneurs virtually this summer. Learn more atthis link!
- 确定你的出发点：任何事情之前，拉曼查教授说，组织要挑一个关键领域集中他们的数字化转型的努力与自己的竞争优势，其最佳对齐。
- 评估你的能力：那么企业应该诚实地评估其现有的数字功能。拉曼查教授提醒我们，这包括已经在使用评估的不仅仅是技术，更重要的是组织和员工的准备和接受新技术的能力。
- 设想你的机会：数字化改造有可能影响您的组织的许多领域的潜力，拉曼查教授鼓励我们去思考如何转型的早期阶段可以从长远来看，影响一个灵活和创新的数字化战略。
We hope you enjoyed these tips from Professor Mancha! To learn more about his academic research and courses at Babson, visit his faculty profile atthis link。对于最新的新闻和铸坯中心更多的活动，请按beplay官网体育巴布森企业家在Facebook和@babsoneshipInstagram上。