Business Expert Press eBooks Now Available, include Babson Authors & Editors
What do Professors Crittenden, Gentile, Polutnik, and Zacharakis have in common? They are authors or editors ofBusiness Expert Presstitles, and these are available to Babson as eBooks via a link on the Horn LibraryA-Z List of Databases.
Business Expert Presspublishes concise, practical treatments of the topics typically taught in MBA programs. The books are written by professors who translate real-life business experiences into teaching tools, and serve as curriculum-oriented, cost-effective alternatives to high-priced textbooks. Unlike other publishers,BEP allows unrestricted downloading onto personal devices and uploading into Blackboard,easily and without limitation for the academic community.
These are the specific titles or series with a Babson connection:
- Vicky Crittenden:Series Editor, Digital and Social Media Marketing and Advertising
- Mary Gentile:Author, Educating for Values-Driven Leadership: Giving Voice to Values Across the Curriculum & Series Editor, Giving Voice to Values on Business Ethics and Corporate Social Responsibility
- Lidija Polutnik:作者,价值创造管理/ng : Using Information to Capture Customer Value
- Andrew Zacharakis: Series Editor, BCERC collection (Babson College Entrepreneurship Research Conference)
The BEP link has all available BEP titles through January 2014; these titles can be used without restriction. The most current BEP titles, however, can be found through our Ebrary link, and these titles come with some usage limitations. For any questions about this, please contact Patricia Berens in Horn Library, pberens@babson.edu or at ext. 5486. We welcome your feedback!