How to Start a Food Business (Hint: The Beginning Comes Earlier Than You Think)
由于食品行业越来越多地挤满了从科技，金融，医疗保健和能源迁移的新进入者，以食品生意为智能的第一步是至关重要的。进入业界的障碍已降低，但是前方有很多障碍。因此，如果您正在考虑成为食品企业家，值得打开三个核心成分，以至于坚固的开始。
1.为您的愿望设计: Why hurl yourself into the unknown just to end up following the herd? Too many food entrepreneurs get infected by popular, but unchecked, beliefs about what is possible. What is entrepreneurship if not a challenge to the status quo?
正如我们通过创业思想和行动在Babsobeplay官网体育n所知®那everything starts with desire. It’s the fuel that will keep you going when the going gets rough. You have got to know and be able to articulateyour Why。You have got to know how much risk – financially and psychologically – you are willing to tolerate, which trade-offs you are willing to make, and your strengths and weaknesses. These are not simple matters. Invest the time and be honest with yourself.
然后，在为您的企业做任何具体的混凝土之前，请像食谱测试或包装模拟，出去与人交谈。与行业两年，五年，十年的人交谈。提出尖锐的问题，倾听恢复的东西。将您的愿景调整为您发现的现实。继续使用您的愿望（以及您的容量）。对你的赔率很大;当你为你的欲望设计 - 不是你认为你的东西应该做。
2.找到一个强大的合作伙伴：媒体喜欢在船舶船首的船舶上徘徊，使斯沃什曲目的企业家的形象延续，有希望的迅速，破坏性创新。这个角色无处可去，大多数人的现实。从无到任何东西到稳定的东西比你想象的要长得多。独自走得更加令人生畏，而不是分享旅程。
喜欢磨练你的愿望，找到你的伴侣需要时间。你想和你信任的人在一起，你可以预测的行动，你的优势和弱点你理解。错误的合作伙伴可以将所有的努力带到尖叫声中。
3. Keep an eye on the Big Picture:作为一个波士顿餐套装企业家的企业家：“总会有火灾来处理，但忽略策略是致命的。”良好策略的基岩是了解您的业务正在播放的生态系统。
在食物中，这意味着观察政策和监管趋势以及整个特定产品细分市场和整个行业的环境，金融，公共卫生和消费者动态。关注生态系统，确保您将看到机会以及沿途的潜在盟友和威胁。
未来Ray Kurzweil.recently said: “Most entrepreneurs’ business plans act as if the world is never going to change.” The world is going to change. It’s changing right now—and nowhere more than in food. You are going to be beyond busy running your business, but without a Big Picture, you risk losing your relevance. (Having a strong partner helps here. Just like in a foxhole, you two can take turns keeping your head down in the business and popping up to look around and survey the landscape.)
I’m excited to report that a new intensive elective on “Food Entrepreneurship” will be offered at the MBA level for the fall semester of 2016. Highly interactive and experiential, in it we will explore these three ingredients and many others to fuel the launch of a smart food startup.