人们也往往to associate fast-paced environments with fast-results. However, this is not always the case. When you zoom out and look at the bigger picture, you’ll notice that the growth is not as steep as you think it is. No company transforms from a ten people WeWork space to having offices around the world overnight.
I am currently building a sales department for the start-up I’m working with and there are days where I need to constantly remind myself to look at the bigger picture. Essentially, sales is a game of numbers. One thousand prospects converts to one hundred leads, then, if lucky, maybe two deals. However, it is only a game of numbers when you have a system to play with. In a start-up, there is no foundation until you build it. Thus, while I am currently working with a potential client on a project, I have to remind myself that my goal isn’t to close the deal. My goal is to learn from the process and convert that into the foundation of a sales department. Having gone through days and nights of prospecting, I am hungry for a deal but I need to remind myself that if I can take this apart and find out how to get there, I’ll be able to get there all the time.