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Well it depends. Depends on the company’s funding, the amount of time you have. The demographic you’re trying to hit. Ground marketing is difficult. It takes a lot of guts and willpower, having to step up to people in the streets and plead your case. In true honesty, most of the people you speak to…
Let’s be real, everyone hates cold calling. It’s uncomfortable, requires a lot of work, and most of the time nothing comes from it. You have a goal, say to get in contact with someone, anyone, from NY Post to have them write an article on your company…for free. But, the problem starts with the fact…
One of the primary roles I have been doing in my internship is conducting a social media campaign. My team and I have been primarily using Instagram and Facebook as platforms. We started from scratch and had to create a branding strategy as well as creating a target market and target persona. It was actually…
As I’m now wrapping up my second week with MainStreet Hammonton, there’s at least one lesson that is clear to me: in a nonprofit organization, you have to work with what you have. While this may be an obvious statement to many, I’ve never realized how this fact affects so much of a nonprofit’s work.…
Fellow higher education social media marketers: When a new social media platform is all the buzz, what do you do? Create an account and try to gain followers right away? Wait to see if the platform sticks around long enough to be worth your while? In higher ed, our undergraduate “customers” are unique in that…
It’s the third week of August, which means that my internship at Kapten & Son has come to an end! Although this is exciting because it means no more waking up at the crack of dawn to commute to Brooklyn and more beach days, I know that I will definitely miss the energy and people…
I know that there is a “me” but there’s also a “met,” which is basically just as irrelevant. My office consists of only seven people, including myself. There’s our finance lead, our operations and customer services guy, our customer service representative, our sales and retail manager, our public relations and brand manager, myself, and Addy.…
When you are thinking to make your marketing contents look professional, visually appealing, attractive and interesting for the audience to look at, the first thing you would think is having a professional graphic designer on the team. They are good at design and they are experts on using professional design software and apps. But getting…
On the first day of my internship, I told Addy, one of the founders of Kapten & Son, that his name was also a nickname for a drug. He chuckled. There are three founders of Kapten & Son. When Kapten decided to focus on the US as its primary growth market, Addy picked up his…
I am sure we all have face a similar situation in which we look at certain color like red on a can, coke will jump into our mindset even if it’s not the first immediate thing in our mind. But color has definitely play a vital role in creating a brand’s persona. In my previous…
