Starting Out and Selling Online: How 2 Sell via Ecommerce
对于在电子商务领域起步的企业家来说，it can be hard to know what resources to integrate and leverage.In How 2 Sell via Ecommerce,罗斯·拜勒'09，Founder of Growth Spark and COO of Trellis,shared some incredibly valuable resources with us.正如罗斯解释的那样，"I find early on as an entrepreneur,it's really about getting resources and knowing kind of what direction to head."
采购产品
First off,你的产品在哪里？There are a fewdifferent models for sourcing products.One consideration to keep in mind asyou choose your model: "The margins will be tighter anytime someone else istaking over more of the work.如果你想少做点什么，你将变得一事无成。”
- Wholesale: Alibaba
- White Label: Oberlo
- Print-On-Demand: Printful
- Branded: Maker's Row
品牌产品
Next up: branding your company and your product.别忘了在电子商务中优化你的照片。
- 标识：99种设计
- Photography Editing: Pixc
- Packaging: Lumi
销售产品
There are quite a few online sales channels.Here are a few:
- 市场：亚马逊
- Social Media: Instagram
- Direct: Shopify
Generating Traffic
罗斯把网络营销分为两类：“你拥有的那种广告和你租赁的那种广告。”或者，in other words,时间和努力换来了交通，而金钱换来了交通。
- Organic Social Media: Buffer and Hootsuite
- Paid Social Media: Facebook Business
- 付费搜索引擎营销：谷歌购物
- 内容营销：Hubspot
- 技术优化：结构化数据
- Virtual Marketing Assistant: Kit (Shopify app)
转换客户
一旦你的网站上有客户，你如何将它们转换成购买？
- 登陆页面管理：Shogun
- 用户生成内容：four60
- 电子邮件弹出窗口：privy
- 产品搜索和筛选：查找
Managing Operations
Once you have some orders coming in,think aboutstandardization.
- Inventory Management: Stitch Labs
- Shipping Management: ShipStation
- 财务管理：quickbooks
管理支持
客户反馈至关重要。正如罗斯所说，"There is a lot of value that you can get out of the support side of your business.你可以发现，“我的网站怎么了？”…改进您的网站可能会带来新的销售或更多的销售。”这里有一些资源可以帮助您有效地管理客户支持并最终推动您的电子商务业务。
- Live Chat: Olark
- 支持票：高尔吉亚
- 退货管理：退货
自动保留
一旦有人下了订单，你想留住他们——让他们回来！Here are a few ways you can automate outreach tocustomers in different situations,like abandoning their shopping cart,spending a certain amount,或者暂时不买。
- 电子邮件营销：Klaviyo
- 信使营销：辛烷值
- 移动营销：savemysales
吸引客户
How do you turn customers into brand advocates?
- Loyalty & Rewards: Smile
- Product Reviews: Okendo
- 客户反馈：很高兴
分析性能
There are a lot of pieces that go into an e-commercebusiness.分析性能可以帮助您了解全局并进行更改以改进业务。正如罗斯解释的那样，“这是退后一步看看这里发生了什么事的想法。”
- 网站分析：谷歌分析
- 客户行为：Hotjar
- A/B Testing: Visual Website Optimization
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