Professor Grewal Publication Receives MarketingEDGE Best Paper Award
MarketingEDGE has presented Best Paper Award to a publication coauthored by Professor Dhruv Grewal.Mobile Advertising: A Framework and Research Agenda received the award for a paper published in the Journal of Interactive Marketing in 2016.Co-authors are Northeastern Professor Yakov Bart,Munich School of Management Professor Martin Spann,and Tel Aviv University Professor Peter Pal Zubcsek.They…