虽然夏季的气温刚刚开始升高，my internship is in full-swing as I began my fourth week as a strategy/research intern at Mechanica USA.到目前为止，这是一次很好的经历，我期待着随着夏季的发展，我能继续接触这个行业。
So you might be wondering,what does strategy mean within the context of advertising?
The strategy or account planning role is responsible for all the research necessary in order to craft the best advertising message via the most appropriate method in order to reach the target audience as efficiently and effectively as possible!If research isn't your thing,this might not be the best position for you.我发现它非常适合我的技能和个性！Coming up with a strategy is a long and thorough process,but the end result–finding the ultimate strategy "answer"–is quite an exciting feat.我喜欢成为最终解决广告难题的过程的一部分。
Another thing I enjoy about my internship is that the day-to-day work changes frequently.I've conducted research on a wide variety of industries as I've developed competitive analyses for new business clients.我已经从蜡烛行业切换到时装设计师行业，举一个例子！你最好相信我的巴布森教育对我的研究和演讲技能有帮助。beplay官网体育我必须坐在那里接受客户的采访，并听取各种各样的项目和客户的工作！Everyone in the office has been very kind and pleasant to work with.
I can't wait to gain more exposure to Mechanica's branding processes just around the corner in July.我的实习真的是在重申我的职业目标，我很高兴能不断挑战我的潜力！
