As time goes on, you learn more and more bout your business and the markets needs. That’s exactly what we realized. There is a market for convenience, no doubt about it. But for rental? We aren’t all that sure anymore. The majority of our customers love the service we offer, and even ask to buy…
Well it depends. Depends on the company’s funding, the amount of time you have. The demographic you’re trying to hit. Ground marketing is difficult. It takes a lot of guts and willpower, having to step up to people in the streets and plead your case. In true honesty, most of the people you speak to…
The first time I picked up the camera was on our family trip to St. Trojan le Bain in France. Every year we would spend the last two weeks of August in Belgium with family, carving a few days out each year to venture off to a different part of Europe. That’s when I picked…
Let’s be real, everyone hates cold calling. It’s uncomfortable, requires a lot of work, and most of the time nothing comes from it. You have a goal, say to get in contact with someone, anyone, from NY Post to have them write an article on your company…for free. But, the problem starts with the fact…
It was pouring. The trains in and out of Grand Central were delayed. Cars from NJ were stuck on the Turnpike. The Nest had a shoot for Stew Leonard, a supermarket chain throughout the Tri-State area. Call time was 10am, but with the weather and all we weren’t going to make it in time. The…
As a rising sophomore, there’s really no way to prepare for a meeting with the President of Discovery. Richard Ross, President of The Discovery Channel, and Avis Richards, CEO of Birds Nest, met on vacation a few years back, and instantly became good friends given both of their interests in social entrepreneurship. That being said,…
I have never been to Kenya. I’ve flown over the country on my way to Tanzania, and I’ve seen Kenyan bush, but that really doesn’t count. When I was in Tanzania, I was told that leisure running was looked down upon, that engaging in ‘fun physical activity’ as an adult made it seem that you…
